The best free online marketing courses are the ones that cover the basics and then provide advanced techniques and strategies. It's best to check out more than one course when selecting online courses. However, there are some basics courses that every online marketing student should take. The list below contains several free online marketing courses in various fields and related topics.
Available for free: Digital Marketing. Skills share – this type of marketing involves the use of different digital marketing tools such as video, email, and social networking. Offered by skillshare.
A digital marketing specialization course usually involves learning about search engine optimization (SEO), search engine marketing, web content writing, website design, link building, and pay-per-click (PPC) advertising. You can take up university classes at a community college or technical school. Some universities also offer online degree programs. Professionals looking for a more specific career, such as copywriter, web developer, or graphic designer might be better off taking these courses from a university or professional training center.
Some of the best free online courses in content marketing are taught at the Fashion Institute of Design and Merchandising. Founded in 1963, this fashion institute provides a variety of classes in color, design, textile science, and graphic design. Students will learn the latest fashion trends and techniques. Topics include color analysis, textile science, and graphic design fundamentals, to name a few. Topics may include color schemes, fabric selection, textures, and sketching.
Coursera is another excellent free online course. Like SkillShare, Coursera is a way to get a higher level of education. In addition to the traditional classroom courses, students can take online study modules that include modules on digital marketing specialization, SEO, copywriting, and web development. The modules cover all of the basics, but there is a real-time hands-on component that gives students real-world, hands-on experience with topics they will be studying. At the end of each module, students earn a certification.
Online marketers will also want to look into the Marketing Bootcamp. The Marketing Bootcamp course provides valuable coaching on the newest methods of online marketing. This program covers strategic management, internet research, search engine optimization, online advertising, web site promotion, social media marketing, PPC, CPA, banner advertising, e-mail marketing, search engine marketing, mobile marketing, and list building. This course provides valuable coaching on the newest methods of online marketing. This program incorporates real-life case studies and hands-on experience, allowing students to earn their certification online. The course includes numerous hours of classroom discussion, video tutorials, and one-on-one coaching.
The Marketing Associate is another highly popular marketing course available online. This course is offered in the spring semester of the associate's degree program. Students in the online marketing courses learn how to create effective and efficient marketing campaigns, develop new marketing strategies, and learn how to manage and monitor the success of these campaigns. This one-on-one training teaches students how to plan, analyze, evaluate, and implement successful marketing programs. Throughout the course, there are multiple projects and internships offered to students.
In addition, there are numerous free online marketing courses available. However, some of these courses teach different aspects of one content marketing system, such as PPC or SEO. It is best to sign up for one specific course and work towards a certification, which is offered through one of the schools listed above. This way, you can focus only on your chosen area of online marketing. Online marketing certifications are also offered by numerous colleges and universities. By taking an online digital marketing course, you can be well on your way to achieving your goal.