Direct Mail has long been a proven marketing strategy and reliable for many of the most successful mortgage companies in the industry. If you're considering a Direct Mail campaign, here are five things you should know before you make important investments:
1) Targeting Most Qualified Prospects
Direct Mail success all starts with a list. It sounds simple, but it's true. About half of the investment you are going to the postage, so why spend on unqualified prospects? Credit Bureau data ensures that you attract borrowers already qualified based on a strict set of guidelines including verified FICO score, type of mortgage, balances, payment history, and personal loans. You can navigate https://www.mailkingusa.com/letters/mortgage-loans/refi.html to hire the best mail marketing services.
2) Create a Compelling Mail Piece
It involves a simple formula to calculate the monthly savings – based on data from their mortgages, prompting a call for a free quote. As for the format, snap-pack mailer and confidential personal style will help increase your open rate – as opposed to an envelope that screams "advertising" and will quickly tossed into a pile of junk mail.
3) Timing Control Myself
Each Mail Direct marketers want to know "when my phone will start ringing?" Truth is, no one can say exactly. Timing is everything, and the best way to control the spread drops arriving time daily and consistently.
4) Maximize Your Budget
Let's face it, Direct Mail is not cheap. Think about it, even on the most conservative response rate, you're talking with a pre-screened, qualified prospects to call you directly to apply for a mortgage – imagine how big the conversion rate can be.