Ordering individually printed products online poses special challenges compared to most other online orders. Often times, custom printing involves uploading graphics, ink colors, paper choices, numbering, perforations, folds, and corrections to name a few.
Lack of detail can lead to expensive reprints. Here are a few tips that can help you turn the process into trouble. You can also choose printed products from Business Stationery & Carbonless Books as well.
Tip 1 – ask for paper samples. There are hundreds of options to choose from for paper grades, colors and weights. Text weight, cover sheet, labels and bindings only.
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For my colors, "brilliant white" can be "light white". The only way to determine if it matters to the outcome of your printing project is to ask for a sample.
Tip 2 – Determine the PMS (Pantone Matching System) color ink. If you want "blue oceans," there are at least 30 blues for you to find. The Pantone Matching System assigns a number for each available ink color.
Visit the support area on your online printer website or request a Pantone PDF color matching table in your printer and select the number that most accurately represents the colors you think.
Tip 3 – Understand the bleeding. When a copy leaks on four edges a large sheet of paper is required for printing. This is because the press “needs to hold the paper in one hand as it pulls it through the press.